Course teached as: B001206 - COMUNICAZIONE POLITICA ED ELETTORALE Second Cycle Degree in PUBLIC AND POLITICAL COMMUNICATION STRATEGIES
Teaching Language
Italian
Course Content
Key words in the so-called Political Communication of the Third Phase. Political Campaign strategies on the basis of the theories of the “Information processing”. Online communication analysis. The role of party-systems in the organization of political campaigns: national and international context. Public opinion analysis for a strategic political communication. Political marketing.
1) Cristopher Cepernich, Le campagne elettorali al tempo della networked politics, Laterza, Roma, 2017; 2) Bentivegna e Boccia Arteri (a cura di), Niente di nuovo sul fornte mediale, Franco Angeli, Milano, 2019; 3) Marco Cacciotto, Il nuovo marketing politico
Vincere le elezioni e governare al tempo della politica veloce, Il Mulino, Bologna, 2019
Learning Objectives
A good knowledge of the instruments and schemes of the political-electoral communication, in order to gain the basical professional skills for political consulting.
Prerequisites
Basis knowledge in the field of Political Communication
Teaching Methods
The course aims at providing students with the necessary knowledge to deal the relationship between politics, media, and citizens/electors. What kind of relationship is there between the formation of public opinion and the voter’s choice? Which are the variables that mostly influence the electoral choice? How is a political campaign structured? Which are the features of online campaigning? What are the main features of political marketing?
Type of Assessment
Oral examination for students who cannot attend the course/ Writig and commenting of research papers for the others.
Course program
The course analyses the formation of public opinion, the voter’s choice and the personalization of politics from a theoretical and empirical point of view.